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TrailerVision digital signage network links up with Vistar

Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform.

November 2, 2015

Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform. Through this partnership, Cinema Scene said it hopes to reach new audiences, specifically mobile buyers, who utilize Vistar to reach on-the-go consumers across out-of-home and mobile media.

Cinema Scene's TrailerVision units play unique content including "digitally enhanced" movie trailers, living posters and corporate ads, complete with stereo sound and NFC/QR Code connectivity with mobile users. Cinema Scene said its CMS software team worked closely with Vistar to create a fully integrated solution with the Vistar Platform.

Vistar Media uses location data generated from mobile devices to understand consumer behavior. Through its technology platform, the company programmatically purchase out-of-home and mobile media based on these insights. The Vistar platform also enables media buyers to measure concrete returns on out-of-home ad spend, utilizing proprietary cross-screen measurement solutions.

According to the announcement, more than 95 percent of digital place-based out-of-home networks are currently on the Vistar platform, but Cinema Scene will be the first cinema network to integrate with Vistar.

"We are very excited to welcome Cinema Scene to the Vistar Media platform," said Jeremy Ozen, president and co-founder of Vistar Media, in the announcement. "Timing couldn't be more ideal as we are seeing rising demand from our digital media clients for new inventory sources to break through the noise this holiday season."

"What makes this partnership exciting is that we know advertisers are seeking out movie-goers during this record breaking holiday season. With 'Star Wars' and 'MockingJay,' theaters will be buzzing with moviegoers. The TrailerVision platform is a perfect platform for brands to use in reaching these customers with video advertising," said Michael Holmes, partner and CMO for Cinema Scene.