News

Toshiba to demo in-store applications for digital signage at Retail's BIG Show

Toshiba America Business Solutions Inc. will showcase its Ellumina digital signage line during the National Retail Federation's 104th Annual Convention & Expo, Jan. 11-14 at New York City's Javits Convention Center, the company announced.

January 9, 2015

Toshiba America Business Solutions Inc. will showcase its Ellumina digital signage line during the National Retail Federation's 104th Annual Convention & Expo, Jan. 11-13 at New York City's Javits Convention Center, the company announced.

In collaboration with sister company Toshiba Global Commerce Solutions, TABS will provide attendees with a clear sense of Ellumina's primary retail applications, demonstrating its two software platforms, Virtuoso and Experience Manager.

Toshiba's Experience Manager is a customizable digital signage platform for managing networked interactive media experiences. By incorporating both live and pre-programmed content in an engaging manner, it delivers targeted content by time, location and demographic, which is intended to make it ideal for virtually any retail environment, the company said.

Experience Manager's cloud solution further allows for sophisticated planning, distribution and management of digital content across an entire network of displays. Since it is capable of implementing live data, Experience Manager enables companies to quickly change or update information at a moment's notice depending on the weather, available stock or any other real-time factor, the company said.

To spotlight its capabilities for the retail market, Toshiba will demonstrate Experience Manager by simulating deli menu boards that feature daily lunch specials, regular menu pricing and sale items.

Toshiba's other Ellumina offering, Virtuoso — featuring touchscreen technology to accompany its interactive software capability — also will be on display at Retail's BIG Show. Tailored to heighten the consumer experience, Virtuoso presents information in a compelling manner to more effectively promote products and services.

To demonstrate this functionality, NRF's convention goers will be able to check out an interactive recipe center in a mock grocery store setting. Virtuoso allows users to search for recipes, build a shopping list and either text, email or print a complete summary of their recipe instructions, shopping list, applicable coupons and store map.

"We are excited about the opportunity to demonstrate Ellumina's dynamic capabilities in front of such a wide array of many of the top retailers in the country," TABS Chief Marketing Executive Bill Melo said in the announcement. "As a result of showcasing our Experience Manager and Virtuoso platforms at NRF's Expo, retailers from across all markets will have the opportunity to see how dynamically Toshiba's Ellumina line is capable of conveying their key marketing messages while helping improve their company's overall revenue."