News

Tightrope changes Carousel cost structure

Tightrope Media Systems has refined its digital signage pricing strategy, removing the need to buy unique licenses for each channel, instead charging for server and player connections only, the company said.

February 11, 2015

Tightrope Media Systems has refined its pricing strategy to benefit its entire Carousel customer base, reducing the cost of digital signage network deployments at any scale, the company has announced. The new cost structure removes the need to buy unique licenses for each channel, instead charging for server and player connections only, the company said.

Tightrope said it has long offered its customers the freedom to buy only what they need, instead of forcing them to purchase packaged systems or blocks of players. While the further simplification of pricing benefits all Carousel customers, it's especially valuable for larger networks — or smaller networks with an interest in scaling to more endpoints — the company said. As a result, new and existing Carousel customers can customize as many channels as desired without escalating costs — and, according to Tightrope, potentially experience a cost savings north of 50 percent in networks with more than 75 media players.

"Carousel has always offered a straightforward pricing structure, but we have further simplified the buying experience through unlimited, free channel licenses with the purchase of a Carousel server," said Eric Henry, signage solutions developer for Tightrope, said in the announcement. "This is not only attractive for new customers, but also for existing customers that want to re-invest in their signage networks."

Henry added that resellers and systems integrators also benefit from a greatly reduced complexity in quoting systems or installations.

Additionally, end-users can now virtualize any Carousel server, and deploy its software on any operating system. Tightrope's Professional Services team offers remote integration assistance to any customer interested in virtualizing systems to ensure smooth and proper configuration.

"We believe there is tremendous value in a beautifully designed network with custom-branded channels, as well as having the end customer up and running quickly," Henry said. "Ultimately, our goal is to remove constraints from the end-user's mind, lower their costs and ensure they are leveraging their Carousel investment and all its possibilities."