News

Tiffany & Co. take over LAX terminal with huge digital signage display

Outdoor advertising company JCDecaux has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower.

April 16, 2015

Outdoor advertising company JCDecaux S.A. has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower, promoting its new men's timepiece collection. 

According to JCDecaux the Digital Clock Tower is the first of its kind in North America. The Tower provides Tiffany & Co. a gigantic, four-sided digital platform at the center of LAX's new international terminal. The high-definition digital structure stands 72 feet tall, reaching all departing travellers and dominating the terminal's great hall, the company said.

According to the announcement, Tom Bradley International is the largest international terminal in the U.S., with more than 9.8 million passengers traveling to and from Europe and the Asia-Pacific region. It is home to more than 30 airlines, such as China Airlines, Cathay Pacific, Korean Air, British Airways, Qantas Airways and Lufthansa. The terminal also provides one of the most comprehensive travel retail offerings with many high-end, global boutiques for fashion, jewelry and accessories, the company said.

"Tiffany is excited to be the first exclusive media partner on the Digital Clock Tower to highlight our new collection of watches, CT 60," said Catherine Lacaze, vice president, Northern America marketing, for Tiffany & Co., in the announcement. "Our founder, Charles Lewis Tiffany, defined the spirit of a New York-minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring."

Jean-Francois Decaux, co-CEO of JCDecaux, said his company is "delighted to expand our US partnership with Tiffany & Co. to Los Angeles International Airport. This new, digital spectacular tower provides unparalleled exposure for one of the world's most iconic brands."