March 15, 2007
Pro AV Magazine: In some ways, development of audio capabilities in digital signage is in the same place today that the whole concept of digital signage was in a few years ago. Customers who once needed convincing of the return on investment for digital signs are now asking, "Can I get a side of sound with that?" At the entry level, AV integrators and designers often have difficulty persuading a prospective digital signage customer even to think about audio.