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Talon Outdoor #sendslove with DOOH campaign

Photo: provided

June 2, 2020

Talon Outdoor has launched its #SendingLove DOOH campaign with the World Out of Home Foundation, which challenges users to submit positive messages during the coronavirus. The campaign is looking for customers to take unique photos while giving the heart symbol with their hands, according to a press release.

Customers can select particular regions where they want their message of love to appear. They can also donate to the COVID-19 Solidarity Response Fund.

"We set out with one thing in mind, to provide people with the opportunity to send love to their favorite places around the world," Dan Dawson, CCO, Grand Visual, said in the release. "With an internationally understood heart shaped hand signal at the center of the creative, we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels."