News

Tabletop digital signage puts DOOH network on the menu

May 13, 2013

International Display Advertising Inc., announced today that it is the entity responsible for all global advertising and sales for Display Points and its "first-to-market" tabletop advertising network that enables Advertisers to strategically target their captive audience with touchscreen digital signage displays.

IDAD focuses on engaging consumers in destination locations such as restaurants, bars, hotels and other consumer venues. Display Points has formed strategic partnerships with an international OEM, international network management company and numerous advertising groups to create the new digital out-of-home network.

The Display Points device has a small 5-inch-by-7-inch footprint which allows it to fit on any table or bar and with an attractive design and high-resolution display complementing any setting, the announcement said. The interactive touchscreen allows customers to interact with the display through multipage ads, games, real-time news, weather, sports scores, movie times, restaurant promotions and menu specialties. Display Points' touchscreen also enables two-way communications, allowing venues to add email addresses to their database right from the table and using SMS and text messaging to interact and communicate with customers.

Display Points updates automatically and wirelessly allowing venues to adjust advertising to fit the time of day. Content is delivered daily to the units through one secure router installed at each venue by Display Points and will handle all units at each venue.

Dave Hazzard, president of International Display Advertising Inc., said in the announcement, "Our research has shown that six views are required for a lasting impression. Display Points delivers six impressions in a single average visit. This makes Display Points advertising one of the most effective ways to reach customers. With an average dinner lasting at least 45 minutes to an hour, our ads will be seen multiple times at a longer duration than other ad mediums."

Learn more about DOOH advertising.