News

T1V showcasing omnichannel retail digital signage at NRF Big Show 2016

In addition to its signature retail software developed for endless aisle shopping, T1V will exhibit its newest in-store retail technology, including an Interactive Retail Table, an 85-inch UHD 4K Interactive Wall, a MultiPanel Interactive Wall and its anonymous video analytics software.

December 17, 2015

T1V, a provider of interactive touchscreen technology, will demonstrate the latest release of its OneShop retail software at NRF's Big Show Jan. 17-19, 2016. In addition to its signature retail digital signage software OneShop, developed for endless aisle and next aisle over shopping, T1V will exhibit its newest in-store retail technology, including an Interactive Retail Table complete with 32-inch touchscreen, an 85-inch UHD 4K Interactive Wall, a MultiPanel Interactive Wall and T1V's anonymous video analytics software, VisoMetrics.

Together, these interactive solutions - touchscreen tables, touchscreen walls, digital signage, and software applications - represent T1V's retail product line, developed exclusively for omnichannel retailers to provide more engaging environments for their shoppers, the company said. This technology is intended to represent a comprehensive solution that has helped T1V retail customers to increase in-store sales, reduce overhead costs and to provide additional brand touchpoints throughout the shopper journey.

The OneShop application runs on T1V touchscreen tables and walls, and features product search, browsing and detailed product view with inventory information; a universal shopping cart where shoppers can add/remove both in-store and out-of-store items; payment transactions with POS integration; and a recommendation engine to encourage shoppers to add complementary items to their shopping bag.

In addition to the insights provided by OneShop, VisoMetrics is able to provide in-store analytics data including total traffic, gender, age, engagement, dwell time and more, the company said. VisoMetrics can run as a standalone product, or can be paired with digital signage to trigger content based on the viewer for more targeted advertising or in-store promotional campaigns.

"Our interactive tools function at the crossroads of the physical and the digital, and will help retailers to empower store associates, improve the in-store customer experience and to drive omnichannel strategy,” said Marco Ventura, vice president of sales at T1V, in the announcement. "NRF gives us a powerful platform to connect with brands and to demonstrate the different ways that our technology is helping retailers to resonate with increasingly demanding consumers, who are tech-savvy, always connected and seeking unique experiences.”

On the 85-inch UHD 4K Interactive Wall, T1V will demonstrate its "Next Aisle Over" software, now featured in retail locations in New York City. With the touchscreen wall, the company said, retail customers are immersed in a rich, highly visual experience that gives them the ability to explore and compare the actual size of appliances including refrigerators, ranges, dishwashers and washers/dryers. The Next Aisle Over software also enables customers to view the products in 3D, review product specifications, easily make side-by-side comparisons, and to search and filter by product dimensions, brand or price point.