News

Survey finds DOOH/DPB on the rise with media planners

March 6, 2017

The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 94 percent of those planners also said they plan to spend the same or more in the future, according to a press release.

Also, 44 percent of planners said they had recommended media plans that included DOOH, DPB and mobile. Respondents also said mobile should be used to retarget advertisements, measure audiences and enable interactions, according to the release.

Other key findings of the survey include:

• Geo-targeting is a driver for DOOH/DPB buying;
• Planners are concerned about privacy, safety and effectiveness of online advertising;
• Planners see the importance of DOOH/DPB rising in the next three years.