News

Stuffed animal maker Hansa launches Plush-TV digital signage network

May 23, 2013

Stuffed animal maker Hansa North America today announced the launch of their new Plush-TV digital signage channel to its 900-plus retail dealers in the U.S. and Canada. Plush-TV is an in-store entertainment channel, branded for each retailer, and shown to their shoppers.

Hansa features more than 5,000 designs of individually handcrafted, realistic animals. Hansa's products are sold worldwide in collectibles/gift shops, museums, toys stores, zoos and national retailers such as FAO Schwartz.

Plush-TV's entertaining and educational content is focused on the animal kingdom in their natural habitat and was developed by Zinger Digital Signs. Zinger customizes Plush-TV signage for each retailers' requirements, which varies across Hansa's diverse range of retailers. Zinger brands with each retailer with banners, advertisements and interactive content. Plush-TV also showcases each retailer's Hansa store inventory. Shoppers can interact with the Plush-TV using QR codes and texting. Zinger Digital Signs manages the content and equipment for each retailer.

Hansa's Plush-TV enables retailers to communicate directly with their in-store shoppers, leading to increased revenues, while improving their store brand, according to the announcement. Retailers can promote anything, including competing plush animal brands. "Plush-TV is designed to be tailored to each dealer's requirements, and to make it make it simple for retailers to implement and use," said Richard Martinez, president of Hansa North America.

Hansa uses Zinger's wireless, Sign-Stick media player for its Plush-TV signage. "The retailer doesn't need an installation company or any special equipment to install Plush-TV," Martinez said.

Once the Sign-Stick is attached to an HDMI connection, it is ready to play. Zinger Digital Signs also offer retailers a variety of flat panel displays for positioning around the retailer's establishment, on counters, walls and storefront windows for 24/7 marketing.

Learn more about retail digital signage.