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Study: Bank digital signage a surprising drain on HR

November 18, 2013

A recent financial marketing industry brief reveals that a number of banks have been unpleasantly surprised by the unanticipated demand on their staff resources in order to successfully operate their digital signage networks, according to marketing agency JohnRyan.

The brief, available at www.JohnRyan.com, draws on a survey in which a fifth of the banks that attempted to deploy digital signage said they were challenged by the unanticipated demand on staff time and resources needed to manage their networks.

The survey also reveals that banks have faced additional problems around workflow processes, with more than 15 percent reporting problems with the approval process for new content, and the same percentage expecting the demand on staffing resources to increase as more branches are rolled out. The combined factors of inefficient approval processes and unanticipated demand on employee resources often leave banks unable to capitalize on their digital signage programs, the company said.

JohnRyan, which specializes in total store messaging systems for retail banks, advised that banks can overcome these hurdles with the right tools and techniques.

"Large and complex digital signage networks need not necessitate an undue strain on staff resources," Tom Pritzker, EVP for client relationship management at JohnRyan, said in the announcement. "The key is to ensure that the chosen solution can be configured to seamlessly fit around the unique workflow requirements of individual banks, and provide the tools to simplify and automate the approval and management of content."

The brief cites the example of a 500-branch bank that manages more than 1 million possible programming options across three distinct in-branch programming channels demanding less than one full-time employee's responsibilities. The bank achieves this by using collaborative online workflow tools to widen the circle of content contributors; through the use of news feeds and other syndicated content; and by ensuring the content management system can automate daily tasks.

Learn more about bank digital signage.