News

StubHub Center in LA deploys smart digital menu boards

Digital signage technology runs cloud-based menu boards for concessionaries and tenants to deliver memorable match day experiences for fans.

December 9, 2014

The StubHub Center, a multi-use sports complex located in Southern California, has deployed the Samsung Smart Signage Platform, powered by Signagelive, to run digital menu boards in its refreshment concourse, according to an announcement from Signagelive.

Signagelive's cloud based software is being used to run and manage digital menu boards aimed at increasing both fan engagement profits for on-site concessionaries, the company said.

The 125-acre complex features an 8,000-seat tennis stadium, a 27,000-seat stadium for soccer, football, athletic competitions and outdoor concerts, a 2,000-seat facility for track and field, and a 2,450-seat indoor velodrome.  The StubHub Center is home to a Major League Soccer team, the L.A. Galaxy, and is also home to the U.S Tennis Association, the U.S Soccer Federation and EXOS, an international training center for elite and professional athletes. 

Using Signagelive's menu management software, operational staff can quickly push out menu combinations that display the correct pricing and nutritional information. Menu items and associated pricing can be instantly changed or amended on network-wide or a display-by display basis, depending on requirements, the company said.

"Refreshments sales at large sports complexes are just as important as ticket sales because of the huge revenues they generate," Signagelive CEO Jason Cremins said in the announcement. "Digital signage has enabled the StubHub Center to create appealing menu combinations and push them out to the different displays. If certain combinations are not working, or are appropriate for the time of day, they can be instantly updated to ensure minimal revenue loss."

According to Signagelive, as the StubHub Center becomes more familiar with its smart menu board solution, it hopes to take advantage of its more advanced capabilities, such as the ability to combine different content formats in a single menu board to deliver an even better user experience.