News

STRATACACHE showcasing 'Customer Journey Experience' at London's Marketing Week Live

June 24, 2014

Digital signage, content distribution and enterprise video acceleration technologies provider STRATACACHE today announced its trade show presence at Marketing Week Live in Olympia, London, June 25 and 26.

Exhibiting in Marketing Week Lives' Convert Zone, created to help retailers understand the modern customer journey, STRATACACHE will showcase its latest experiences including its new enaBLE platform, according to the company's announcement.

In addition to exhibiting, STRATACACHE will sponsor and showcase technologies in the new Customer Journey Experience. Located in the Convert Zone, the Customer Journey Experience offers insight into the latest technology solutions fit for point-of-sale, visual merchandising and in-store applications, the company said. Built as a walk-through journey to replicate a retail environment, STRATACACHE will demonstrate its Responsive Merchandising, PrimaSee Retail Display and enaBLE solutions.

Created to bring a new element to retail stores and increase interactive applications to maximize mobile engagement, STRATACACHE's newest solution, enaBLE, utilizes iBeacon and BLE technology to help retailers connect with consumers via smartphones. Specific product information, promotions or sending messaging connecting consumers to interact with nearby digital signage creates a personalized, interactive experience to enhance value to both the consumer and retailer, the company said.

"This is a great opportunity for STRATACACHE to exhibit at MWL," SVP of Interactive and Mobile Experiences Russell Young said in the announcement. "The innovative format provides us with the platform to showcase how technology can be used in a retail environment for curated storytelling ... In-store guests welcome digital when it is properly integrated with the physical environment creating a more useful, interactive experience."