News

STRATACACHE exhibiting at BAI in Las Vegas

October 19, 2010

STRATACACHE announced that it is set to exhibit this week at the Bank Administration Institute (BAI) Retail Delivery expo in booth 1437 at Las Vegas' Mandalay Bay Convention Center.

STRATACACHE will showcase its digital media product and demonstrate its audience measurement technology, focusing on financial institutions.

The company says that as a means to achieve differentiation and strengthen customer loyalty, financial institutions are focusing more on the in-branch customer experience — and investing in digital media to do so. With digital media, financial institutions are creating unique customer destinations and reshaping their branches.

In response to this growing demand, STRATACACHE says, it will demonstrate its digital signage software, ActiVia for Media, at the show. The booth will also showcase STRATACACHE's digital signage with audience measurement.

Audience measurement technology uses simple, inexpensive USB cameras to gather basic customer information, including unique consumer impressions, dwell time, impressions per merchandised object, impressions by time of day and impressions by brand or category. The signage then immediately displays a catered message most fitting to the customer's age, gender, interests, needs and habits.

"The number of banks adopting digital media is steadily growing as marketers realize the branch's potential as a marketing medium," said Paula Polei, marketing director at STRATACACHE. "As customers juggle difficult financial decisions with the challenge of money management, banks can effectively brand themselves not just as transaction centers, but as trusted information centers where the experience increases perceived quality, brand loyalty and wallet share."