News

Sports Experts stores transformed into 'innovation hubs' with digital signage

Montreal-based Stingray announced recently that is has transformed a Sports Experts store in Laval, Quebec, and another in Sainte-Foy, Quebec, into digital innovation hubs with a variety of digital signage solutions.

December 23, 2015

Montreal-based Stingray, a business-to-business multiplatform music and in-store media solutions provider, announced recently that is has transformed a Sports Experts store in Laval, Quebec, and another in Sainte-Foy, Quebec, into digital innovation hubs with a variety of digital signage solutions.

Stingray, through Stingray Business, its in-store media solutions division, was given the mandate of transforming the customer experience in both Sports Experts locations with new content and technologies including:

• Tactile display cubes with transparent screens;
• Synchronized multiscreens video walls;
• Shoe display cases with RFID chips (in collaboration with Orkestra);
• Ringboard LED screen (a Quebec first in a retail environment, the company said); and
• Tablets for each sales representative.

"The objective of this digital makeover is to evoke the same powerful emotions customers get from sports and outdoor activities," said Pierre Gendron, digital experience group vice president for Stingray Business, in the announcement. "It was a pleasure working closely with the Sports Experts team, finding ways to engage customers through the use of innovative technologies and original content. The end result truly represents our vision for the store of the future."

"Thanks to leading digital technologies, an unrivaled line-up of premiere brands and a personalized shopping experience that connects customers to the sports they love, our Carrefour Laval and Sainte-Foy Sports Experts stores are amongst of the most innovative retail spaces in Quebec," said Jean-Stéphane Tremblay, executive vice president of FGL Sports.

With the acquisition in February 2015 of Groupe Viva, a provider of digital signage solutions for businesses throughout Canada, Stingray said it has added a range of digital signage solutions for businesses to its offering, which now includes LCD, LED, projection, transparent LCDs, interactive or static screens, mobile devices and more.