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Smart AV integrates SignStix-powered 3-D signage into Huda Beauty store

November 26, 2018

Smart AV recently integrated SignStix-powered digital signage into Huda Beauty's store in Selfridges, London. The cosmetics retailer selected HD LED walls and deployed them in a staggered formation to create a 3-D experience, according to a press release.

SignStix's platform allows the retailer to push content and campaigns in real-time with a central web-based interface, according to the release.

"A/V integration is evolving, and this project is a great example of how digital design can work as a permanent A/V installation," Darren Poultney, CEO and founder of Smart AV, said in the release. "The brand had so many exciting ideas, which we were able to bring to life with our A/V technology and the result was an exciting space that offers the retailer a chance to stay on-brand and at the cutting-edge of technology."

Image via Smart AV