News

Slovenian petrol chain drives digital signage with Scala

May 14, 2013

Ljubljana, Slovenia – Digital signage solution provider Scala Inc. recently announced the installation of a 400-screen digital signage network at the largest gas station chain in Slovenia. This nationwide network is successfully managed by Slovenian energy company Petrol.

Scala partner TL 2011 was the vendor choice for Petrol for achieving their communication goals. Petrol wants to constantly maximize their income potential and capitalize their value added services, and they realized that a digital communication network could help them immensely in reaching their business objectives, according to Scala.

Petrol wanted a centrally managed communication system for promoting their in-store products. And it would be a great extra source of income if that same system could serve as an advertising channel for Petrol's product vendors. In addition, the company wanted to integrate its tailor-made cash register system with the digital signage solution they had in mind.

Thirty Slovenian Petrol service stations are now equipped with a total of 400 digital displays, all powered by Scala software. The eyes of customers, who are filling up their cars at Petrol's gas stations, are caught by small screens integrated in the gas pump installation. These screens are weather-resistant and display advertisements of products that are sold in the station's store.

Inside the station's store, customers are welcomed by either one or two full-HD screens displaying dynamic products and services ads. At the cash registry counter, a screen displays an overview of the chosen items after scanning. Plus, it displays additional product information, sourced through a database that is connected to the digital communication system.

Alain Bodenstedt, area sales manager at Scala said, "TL 2011 cooperated closely with Petrol, resulting in a smooth install path for the network. The value added services of TL 2011 have proven to be very effective, resulting in a very satisfactory communication solution for Petrol."

Petrol has experienced a significant increase in sales of the products that are advertised on the screens. As a result the company continues to roll out its digital signage formula to an ever increasing number of its domestic and international stations. Petrol foresees a growth in number of stations going well beyond its current 300 service stations.

"Petrol is very proud of the installation that they have now," TL 2011 CTO Matjaž Loborec said in the announcement. "They set clear communication and business goals, which were achieved, resulting in significant sales improvements. We are happy to have worked on this project with them and look forward to deploying this dynamic digital communication solution at even more Petrol service stations in the future."

Learn more about digital signage in retail.