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Singapore Changi Airport inks ad concession renewal, plans digital signage expansion

Global outdoor advertising company JCDecaux SA announced the renewal of its advertising concession with Singapore Changi Airport, which will include an expansion of its digital signage advertising options.

April 14, 2016

Global outdoor advertising company JCDecaux SA announced the renewal of its advertising concession with Singapore Changi Airport, which will include an expansion of its digital signage advertising options.

The renewal is for five years, from 2018 until 2022. The current concession ends in December 2017.

With the renewal, JCDecaux said it will expand its footprint in Changi Airport with an enhanced advertising inventory, offering more of its signature digital media and large-format displays. JCDecaux said it also will extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017. Saying it is continuing its strategy of "broadcast, target and impact," JCDecaux plans to introduce new advertising media at more strategic locations across all four Terminals, while also enhancing key media in the existing Terminals 1, 2 and 3.

"We are pleased with JCDecaux's performance at Changi Airport, where they have changed the face of advertising with the introduction of unique new media," said Lim Peck Hoon, executive vice president, commercial, for Changi Airport Group, in the announcement. "We are delighted to continue our partnership with JCDecaux and look forward to them delivering highly innovative advertising experiences at Changi Airport."

JCDecaux will further strengthen its digital media offering at Changi Airport with the introduction of digital engagement solutions leveraging the latest technologies, the company said.

"It is JCDecaux's privilege to continue to partner [with] Changi Airport Group at one of the world's best airports," said Jean-Charles Decaux, co-CEO of JCDecaux. "Since the inception of this contract in 2011, we aimed to build a world-class media offer at Changi Airport through a targeted product strategy, launching several 'market-first' innovative digital media formats, with the support of Changi Airport Group."