News

Signage solutions company integrates anonymized metrics

Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc, a provider of anonymized metrics solutions.

September 3, 2015

Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc., a provider of anonymized metrics solutions. With this agreement, Capital Networks Limited will be the exclusive global media reseller for OPTiFi, according to a press release.

OPTiFi reports conversion rates for retail advertisers, strategists, ad agencies, media planners and buyers of targeted location-based digital media, according to the release.

"OPTiFi was originally developed to bring accountability via location analytics to out-of-home advertising without jeopardizing the privacy of truly anonymous visitor activity via their cell phones," said Robert Morton, president of OPTiFi. "OPTiFi's core patents-pending with its uniquely anonymized arrays do not include any intrusion or push to a user."

Capital Networks supplies a variety of multimedia systems for cable television, broadcasting and digital signage.

"This exclusive reseller partnership with OPTiFi further positions Capital Networks as a leading provider of digital signage solutions for a wide variety of applications," said Jim Vair, vice president of business development at Capital Networks. "We see OPTiFi having huge implications in the retail digital signage space, and we're very excited to be able to add OPTiFI to the stable of solutions available to all of our clients."