Content

Sigmoid, MobileFuse partner to increase DOOH services

Provided

February 8, 2022

Sigmoid, a data engineering and artificial intelligence solutions firm, has made public — after almost three years — the company's partnership with MobileFuse, an in-app, CTV, and digital-out-of-home advertising platform. The partnership will help MobileFuse grow its client base, according to a company press release.

"We have been using Sigmoid's products since the summer of 2019 and are excited to officially announce our partnership," Dan Barnett, EVP, engineering at MobileFuse, said in the release. "We approached Sigmoid with our challenge of efficiently ingesting and visualizing a large amount of RTB data. We knew their product Sigview was a great choice for us after their demo, and Sigmoid's experience with Ad Tech and real-time analytics has made the process very convenient. With Sigmoid's tools, we've been able to focus our efforts on building excellent products, rather than being distracted building extra data pipelines, visualization tools, and APIs."

With Sigview, MobileFuse's operations teams can monitor supply, demand, maximize yield, and optimize revenue, according to the release.

"We have delivered successful data solutions to businesses globally leveraging ML, cloud and open-source technologies. Developing systems on Amazon Web Services and optimizing performance of cloud technologies such as Redshift and Athena, are one of our core strengths," Mayur Rustagi, co-founder and CTO, Sigmoid, said in the release. "Working with high-tech companies such as MobileFuse has enabled us to enhance our product, and also provided us with opportunities to highlight Sigmoid's strengths in data engineering. We are happy to partner with MobileFuse and help them tackle complex business challenges, using data."