Customer Experience

ShotTracker shoots for fan engagement with digital suite

Photo: iStock

September 2, 2021

Data Driven Sports, the parent company of ShotTracker, has unveiled a suite of products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season, according to a company press release.

Leveraging the ShotTracker's real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports offers three products designed to increase sponsored content for its clients:

• Automated visualizations — customizable graphics with sponsor integrations designed for publishing to broadcast/OTT, digital, social and in-venue digital signage.
• Insights engine — AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
• 3D gamecast — animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and relive exciting game moments.

The products will be available for all men's and women's games across top NCAA Division I conferences where ShotTracker is installed, and will include data-driven brand activation capabilities.

"Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible," Davyeon Ross, DDSports/ShotTracker co-founder and president, said in the release. "We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process."

ShotTracker was co-founded in Overland Park, Kansas by Ross and Bruce Ianni. ShotTracker's system delivers more than 70 unique and autonomous basketball stats and insights to teams, broadcasters and game partners. ShotTracker is used by 63 men's and women's college basketball programs spanning 12 conferences. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson.