News

SeeSaw adds PetroTV, emebaVet networks

June 27, 2007

SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.

The average convenience store customer waits at the pump for three to six minutes and PetroTV delivers a four-minute loop that is optimized for this customer dwell time.

"Typically, people stare at the dollar count while they are refueling their cars," said Ethan Cheramie, chief executive officer at PetroTV. "With our convenience store locations, digital screens give advertisers the opportunity to deliver a brand message to people when they are particularly receptive."

emebaVet engages a captive audience through a veterinary network that reaches pet lovers with educationally focused programming. 42-inch screens in the clinic lobby improve the waiting experience with content that instructs pet owners about pet care, informs visitors of other "while you are here" services and includes advertisements. A visitor frequently spends more than 20 minutes waiting in the lobby, offering advertisers the opportunity to deliver high-impact impressions.