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Seedooh debuts cinema-based ad verification tech in ANZ

Seedooh's Tom Richter, CEO/founder and Joe Copley, CRO. Provided.

November 23, 2022

Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press release.

Leveraging a post-lockdown cinema renaissance in ANZ, the technology has launched at HOYTS Cinema locations and is slated to extend across Val Morgan's exhibitor network.

"When we launched Seedooh into the Australian Out of Home sector, publishers saw the value it could bring to their brand and advertisers responded positively to the new level of robust and independent verification," Tom Richter, founder and CEO at Seedooh, said in the release. "We expect the same response will be realized for cinema advertising."

Seedooh has also used the ad verification technology in MCG and Marvel stadiums for perimeter advertising campaign verification during AFL games and has been selected for upcoming Cricket Australia games as well.

"Independent verification provides additional confidence to our clients and further strengthens Cinema's position as the most powerful AV opportunity for advertisers, delivering unmatched levels of attention, scale, and ad impact," Guy Burbidge, MD at Val Morgan Cinema, said in the release.