News

Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing demand for digital signage solutions in the automotive and commercial heavy duty aftermarket industries.

Wakefield Canada has exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada. ScreenScape will allow them to offer their customers a powerful location-based marketing network to enhance the sale of Castrol oil.

"Wakefield Canada, and the Castrol Brand, are leaders in the automotive industry in Canada," ScreenScape president and CEO Kevin Dwyer said. "We are excited by the powerful combination we have created here in a partnership that leverages the strengths of both companies. This partnership will enable Wakefield to capitalize on ScreenScape technology as the cornerstone of a turnkey digital signage solution that is custom-tailored for the automotive industry. Furthermore it will help ScreenScape to accelerate the adoption of its already expansive community-based digital platform by tapping into Wakefield's industry knowledge and established market position."

"The community-based approach to digital signage that is behind ScreenScape is representative of a major advance in location-based marketing," Wakefield president and CEO Bob MacDonald said. "This partnership with ScreenScape gives Wakefield both a technology advantage and a winning business model that, when combined with our own value-added services, will deliver compelling value as an on-site marketing vehicle. We believe the role of digital signage will continue to grow and gain in importance for progressive automotive service centers, lube operators and retailers in Canada. We are now uniquely positioned to deliver these services to over 8,000 customers in the Canadian automotive and commercial heavy duty aftermarket."