News

Screenfeed offering Olympics-related digital signage content packages

June 1, 2012

To celebrate the Olympics taking place in London this Summer, digital signage content production and syndication company Screenfeed – The Digital Signage Content Store announced it is offering several content packages built exclusively for digital signage.

"An estimated 4 Billion people, 70 percent of the world's population, tuned into the 2008 Summer Olympics opening ceremony in China, making this event 100 times more popular than the Super Bowl," said Steve Glancey, director of sales at Screenfeed. "The Olympics has a way of transcending the appeal of typical sports fans and uniting ordinary people around their national heroes. Regardless of your network's target demographic, everyone will be looking for their flag in the medal count standings."

The variety of content offered allows networks to select a package to fit their needs, and the company said all the Olympics-related content will work with and without sound and will update their screens automatically.

Three packages are offered. The Bronze package features a live Medal count showing the top ranked countries in addition to your home country. Olympics-in-Pictures (found in the Silver package) and Olympic Video News Bites (found in the Gold package) provide daily coverage to bring the games to a network's audience. To make the most of the Olympic buzz in the weeks leading up to the games, networks will play athlete profiles, facts and trivia (found in the Silver and Gold packages). All content is built to short content lengths and will plug-n-play with most digital signage software.

Screenfeed's Olympic packages are available today for pre-order and for use starting July 1st. Feeds are sold as a one-time fee per media player.

Integration with most digital signage software is enabled by choosing the desired method of delivery, including Media RSS, Direct URL, .swf (Flash) files and FTP. Content can also be branded or sponsored (with removal of Olympic logos) for networks that are looking for an opportunity to take full advantage of this opportunity.

Read more about digital signage content.