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Catch 'em and keep 'em
	Timely, relevant content has always been essential for a successful digital signage display; and the evolving expectations of today's always-on consumers have taken these requirements to a whole new level. Having dynamic digital displays isn't …
If you build it, they will come. Really.
	When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for social engagement would draw people to the site. And it did. A few weeks ago, I did a review …
Capturing eyeballs, mindshare in a distracted world
	Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization — including budget-conscious, small- to medium-sized organizations. That's because digital …
The digital signage 'ecosystem'
	I love buzz words. Every industry has them. Web 2.0. Web 3.0 (whatever happened to that?). Cloud Computing. In digital signage there's a phrase du jour as well: digital signage ecosystem. You can't walk an exhibit hall or have a conversation with a …
The path to purchase evolution: digital in-store
	As the path to purchase continues to evolve, information and informational transactions are the catalyst to purchase. Shoppers are better informed than ever, thanks in large part to well-executed multichannel marketing strategies. Despite the near …
Bridging the communication gap with technology
	As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication gap. Digital in-store programs attract shopper …
Interactivity: The key to driving incremental ROI with digital signage
	Avnet hosted its first Brilliant Digital Signage Partner Summit last week in Arizona. During the Summit, Avnet's supplier partners presented their products and services to our new dedicated Digital Signage team. What quickly became evident was …
Using professional digital content developers just makes sense
	Where do you draw the line between DIY digital content development and using the services of professional digital content developers? It really depends on how engaging you want your content to be and your budget. Today's budget-conscious …
Checklist for digital signage content
	As so many in the industry state: Content is king with digital signage. But what questions need answering when it comes to planning and developing a digital signage content program? You may have digital signage in place or be considering it, or …
'Hacking' Times Square digital signage
	Yesterday, someone forwarded me a link to a curious video on YouTube, one that purports to show someone hacking the feeds to the digital signage displays in New York City's Times Square. If the video were real, it could set display, media player and …