News

Scala showcasing new software, work with HP, Intel at Screenmedia Expo

May 11, 2011

Digital signage software provider Scala has announced that it will exhibit its latest release of Scala QuickStart that supports HP's new SignagePlayer at Screenmedia Expo. Scala also will highlight its new Release 6 software and its intergations with Intel's AIM audience measurement solution.

The Expo is scheduled for May 18-19 at Earls Court Exhibition and Conference Center in London.

The new HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft Windows Embedded operating system and a preconfigured Scala Player. Displaying videos, pictures, crawls, interactive Adobe Flash and Scala scripts with dynamic text or graphics in any combination up to 1080p allows the system to be used in a wide range of applications. HP SignagePlayers can also be easily connected to any Scala Content Manager anywhere in the world.

At Screenmedia 2011, HP will provide all PCs and all of the 26 screens used in the Scala stand, including HP's 42-inch digital signage touchscreen and HP's newest screen, the 47-inch LD4710 with bezels that are less than 18 mm wide.

Scala 5 Release 6

Scala will showcase a number of features of its next generation software — Release 6 — which will be shipping this summer. Release 6 is a significant update that builds on the current Scala platform of Designer, Content Manager and Player.

Intel AIM Suite an Anonymous Video Analytics Technology

Scala will also showcase the measurement capabilities of Intel AIM (Audience Impression Metrics) Suite, which was recently integrated with Scala Ad Manager advertising management software. Intel AIM Suite software uses anonymous face-detection algorithms to aggregate data on the number of people viewing the sign, length of attention, gender and age bracket. It does this while maintaining complete anonymity and consumer privacy.

Real Directional Sound

The audio at the stand will be provided by Parametric Sound Partner Audionation-UK Ltd. The new HSS-III directional speaker system is designed to target a specific listening area. HSS-III technology uses tightly-focused beams of sound to the intended audience in a lightweight and cost-effective package. Delivering focused audio messages in conjunction with digital signage, point of sale, kiosks and other screen media.

I-Point

The I-Point is the newest member of the 10 Squared product range. It has a unique aesthetic suited to high-profile locations such as company receptions or hotel lobbies where first impressions are of great importance. The I-Point is a versatile unit and can be used for a number of different applications such as an information point, automatic check-in or interactive advertising.