News

Scala connecting virtual and real worlds at NRF BIG Show

January 9, 2015

According to digital signage software provider Scala Inc., one of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year's focus for the company is to further enhance the full package of retail, coordinating tools and technologies with customer data findings to build an engaging and memorable customer experience.

Scala's lineup at NRF's annual BIG Show next week includes a variety of applications, according to the company's announcement:

Connected Café - Ordering coffee is now a breeze with our self-serve application. There's no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their  pictures will show up on the main display. No time lost waiting for your coffee. Enjoy a Cup o' Joe at the BIG Show!

Lift and Learn - Transform your in-store experience right at the Point-of-Sale with Scala's "Lift and Learn" solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. The 'Lift and Learn' display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location. 

Consumer Fling App - In addition, Scala has created a mobile info application. By holding a smart phone near an beacon tagged product, the article info of that product will show up on the smart phone and the shopper can "swipe" that information from their phone to a large playback screen and look at "the bigger picture."

Style Advisor - Bring a seamless customer experience to your sales floor with the 'Style Advisor' interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room. 

Heat Map - By aggregating data streams related to customer movement with beacon technology, a heat map is generated and made available to management and staff showing where customers are spending their time in-store. This information gives store planners and managers critical information needed to further optimize planograms and resource planning, messaging, and operations.

Each of these solutions will be featured at the NRF show this year at the Scala booth.