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Saudi banks checking out digital signage

Saudi Arabia-based technology company 4C Solutions Ltd. has selected BroadSign International LLC's cloud-based digital signage software to power its network coverage of banks in Saudi Arabia, according to an announcement from the companies.

August 12, 2014

Saudi Arabia-based technology company 4C Solutions Ltd. has selected BroadSign International LLC's cloud-based digital signage software to power its network coverage of banks in Saudi Arabia, according to an announcement from the companies.

The 4C presence in Riyad Bank consists of more than 200 screens across 150 branches. Completion of the initial deployment is expected for the end of Q3 2014, with hopes to expand the network from half to all of the bank's locations in 2015. The tech company also uses BroadSign's platform for its 50 Saudi Hollandi Bank branches.

"Banks are extremely sensitive to security and only BroadSign's trusted platform and excellent support allowed for integration with Riyad Bank's LAN," said Karim Assad, chief of engagement and motivation at 4C, in the announcement. "This connection, along with BroadSign's cloud-based nature, allows for rapid deployment and contributes to 4C's competitive advantage."

The Saudi company works to enhance the customer journey within the bank by using advertising-free content including bank messaging, news and entertainment feeds. Loops of 12 minutes in length are compliant with cultural norms by running news from the nation's No. 1er one broadcaster, Al Arabiya, and National Geographic, according to the announcement.

"BroadSign's flexible and automatic approach to campaigns allows for content scheduling based on screen location inside of the bank," Assad said. "This is appreciated by bank management, especially given that dedicated content can be scheduled to Saudi Arabia's separate branches for men and women."

The 4C screens are located in the main banking space and high-net-worth areas. Riyad Bank displays are a mix of existing and new LCD screens, while Saudi Hollandi Bank features 62-inch screens in self-standing kiosks with BroadSign Xpress smart players inside. The firm uses the Android-based BroadSign Xpress for almost all of its media player requirements, the announcement said.

“In the past, banks have tended to avoid cloud-based software offerings due to strict regulations regarding network security, but the tide is starting to turn,” BroadSign Vice President of Sales Skip Beloff said in the announcement.