News

Santiago Airport completes massive digital signage network

May 1, 2007

EXTON, Penn. — Scala Inc. announced that Santiago International Airport has completed installation of a large digital signage network using Scala InfoChannel, offering those passing through the airport critical flight information combined with advertising via multiple channels and a video wall.

Scala Certified Partner, ViewMax based in Chile, designed, installed and operates this large network for the Santiago International Airport. ViewMax was founded in 2004 as the technological digital media developer of Massiva, the leading advertising specialist in retail and airports in Chile.

Santiago International Airport, the main airport in Chile, has more than seven million passengers passing through each year, 60 percent of which are international. The airport has 115 service counters in its 90,000-square-meter facility, chosen by passengers as the best regional airport by Asociación Internacional de Transporte Aéreo Latinoamericano (AITAL).

A total of 281 42-inch Samsung plasma screens were deployed throughout the airport (domestic and international) in six channels: counters assignment, counters, boarding, baggage claim, arrivals and departure information, and pure advertising. In addition, a video wall of 4x4 plasmas faces a strategic location in the airport for advertising and public announcements.