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Samsung, Signagelive showing SoC digital signage at London retail tech expo (Video)

March 13, 2013

Signagelive, a global technology company that specializes in developing cloud-based digital signage applications, announced it has been invited to join Samsung as a key launch partner for its new Smart Signage Platform at Retail Business Technology Expo, taking place at Earl's Court, London, March 13 and 14.

Signagelive has integrated Samsung System on Chip technology into its core management software (written in HTML5), and to demonstrate its full commitment to Samsung's new range of Smart Signage products it will be showcasing an interactive digital signage application developed specifically for the retail market.

This new plug-and-play application, which comprises a range of preconfigured templates, enables brands to use Samsung LCD Displays in conjunction with a Galaxy Note tablet to display highly targeted messaging to shoppers and allow them to select content they wish to view on the LCD Display, the company said.

Retailers can, for example, use the larger screens (situated in-store and/or at strategic locations throughout a shopping center) to display key seasonal looks and use the Galaxy Notes as online product catalogues. Customers are able to browse the complete product range on the smaller screens and view different style combinations and videos incorporating a chosen item on to the larger screens, before trying it on or making a purchase.

No technical expertise is required and retailers can quickly set up high quality, interactive displays for different consumer groups, depending on age, sex, etc. and manage that content centrally or locally, using a smartphone, laptop, tablet or remote control. The content can be displayed on different screen sizes and be scheduled to dynamically update, depending on factors such as seasonal offers, the weather or messages posted by fashion designers on Twitter, Facebook or other external sites.

Samsung next-generation Smart Signage products and Signagelive management software eliminate the need for on-site digital media players, resulting in significant cost savings from a hardware perspective, the companies said. Samsung is promoting its new product range as a turnkey solution to retailers and to facilitate this, all displays, regardless of size, have been configured to support Signagelive applications as standard.

Applications are hosted on Signagelive's high-availability cloud platform and are supplied on a license-per-device basis.

Signagelive's core management software provides full support for different content formats including rolling images, nested playlists, video streaming, IPTV, third-party party websites and media RSS feeds. It also includes features such as drag-and-drop functionality, QR code support and management integration for widgets such as Twitter or Yahoo Finance.

Signagelive CEO Jason Cremins said, "We are delighted to have been invited once again to join forces with Samsung at a major trade show. The retail industry is facing new challenges as a result of e-commerce. Our new application will enable leading brands to fully engage with their target audiences, build up a stronger brand following and convert consumer interest into sales."

Watch a video of the tablet-controlled SoC system below:

Learn more about retail digital signage.