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Safety glass firm launches in-window digital signage screens for trains, buses

Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American market at the Houston meeting of the American Public Transport Association, according to an announcement from OSG.

October 14, 2014

Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American market at the Houston meeting of the American Public Transport Association, according to an announcement from OSG.

OSG CEO Daniel Cohen said the three-day Houston meeting would offer many American operators the first opportunity to see the novel digital glass screen technology.

"I'm confident that operators, when they see this technology for the first time, will be bowled over by the possibilities it creates," Mr. Cohen said. "It is the future and when they see this particular aspect of the future, they'll love the possibilities."

ScreeneX (Patent Pending: PCT/IL2013/050245, Registered Utility Model: DE 20 2013 011 808.3), is a digital LCD screen embedded in a double-glazed window, or in an interior glass partition in a train or bus, providing a digital signage solution that displays real-time passenger information, infotainment and commercial advertisements.

Embedded in the glass, it takes no cabin space, increasing both vehicle capacity and passenger comfort. With the ability to display high-resolution video, text and graphics fed from dedicated hardware and software, ScreeneX can display timetables and destinations; safety alerts and announcements; location-sensitive advertisements; or entertainment content.

"We'll be showing two models of ScreeneX in Houston so operators can see the opportunity for generating revenues either from advertisements or by enhancing passengers' experience," Cohen said.

As many U.S. vehicle manufacturers must meet "Buy American" requirements, the announcement said, OSG has a production facility in Emporia, Virginia. "We believe those measures, designed to help U.S. manufacturing, are important and we support them," Cohen said.

OSG is a veteran in the glass industry, providing complete window systems for major international train manufacturers, including Bombardier, Siemens, Alstom and Kawasaki, the announcement said.