News

RMS, Panasonic broaden retail, automotive digital signage offerings

March 26, 2008

FT. LAUDERDALE, Fla. — RMS Networks, an Internet-based, digital media and marketing agency that develops, manages and delivers video advertising segments to consumers daily, has extended its relationship with Panasonic as the primary provider of display technology for RMS' digital signage networks.

Over the next 12 months, RMS will install thousands of high-definition Panasonic plasma screens in automotive dealerships and retail locations nationwide. These will join the nearly 80,000 existing screens that RMS has connected to its video network located in high-traffic, high-visibility locations.

"Panasonic has taken plasma technology from its infancy to the forefront of the industry," said Jay Wilson, chief technology officer at RMS Networks. "The most compelling attraction of the RMS digital signage network is the screens on which the content is displayed. With their proven plasma technology, unsurpassed reliability and track record of success, Panasonic is the natural choice for program expansion."

RMS' digital network — and its proprietary rVue application — allows retailers to control in-store video programming with drag-and-drop ease. Selecting from thousands of product segments, advertisements, instructional videos and other content, programming then downloads via the Internet and is played on high-definition Panasonic monitors throughout the location.

Panasonic's advanced monitoring and control capabilities combined with rVue technology provides content playback in a trackable format — a very important feature in this constantly analyzed industry and critical for growth.

"This proof of playback is central to our proposition. Whether they're auto dealerships or retailers, our clients turn to us for reliability and innovation," Wilson said. "And we turn to vendors like Panasonic who constantly provide us with the latest advancements to deliver leading edge solutions."

In related news, RMS recently announced that its proprietary rVue video software will ship pre-loaded on Dell servers destined for installation as part of the RMS digital in-store signage network.