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RMG, Regus partner to create 'largest' in-office DOOH network

October 22, 2013

RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider Regus to develop the RMG Office Media Network.

The RMG Office Media Network, which the companies said "will be the United States' largest in-office digital media network to engage audiences with sight, sound and motion," will launch in 650 Regus business centers in top DMAs — including New York, Los Angeles, Chicago, Boston and San Francisco — and reach an estimated 5 million business professionals monthly. The network is expected to go live in December and will feature content from Bloomberg Television.

"This is another exciting industry first from Regus," Bob Gaudreau, Regus' executive vice president for sales and marketing, said in the announcement. "With this extensive private media network, we will be able to bring our members news updates from Bloomberg, together with a range of engaging content. In doing so we hope to help keep them well informed and work smarter."

Along with RMG's Airline Media Network, the RMG Office Media Network will be a key U.S. digital place-based network focused on engaging business decision-makers, the announcement said. Screens will be located in communal office areas, such as co-working spaces, break rooms and reception areas. Installations will feature large-format screens and video walls with sound.

"This network delivers an important audience of business professionals that are hard to reach with traditional media," RMG Networks CEO Garry McGuire said in the announcement. "They make IT purchase decisions, travel frequently and influence telecom and large ticket retail purchases. This network is a natural complement to our established Airline Media Network, both delivering video advertising to affluent consumers outside the home."

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