News

Respond Now launches voice-activated call-to-action solution

Image via Respond Now

September 16, 2019

Respond Now Llc. Has launched its Respond Fast voice-activated call-to-action solution. The device uses smart speakers to tap into offline marketing, information sites, surveys, reviews and other platforms, according to a press release.

Respond Fast uses unique phrases or codes from marketing campaigns from billboards, digital signage displays or mail pieces, which customers can simply repeat this phrase or code to receive further messages.

Mike Gunderson, founder of Respond Now, said that this solution will help gather additional data and boost customer response.

"It's frictionless. You see the code, speak it, and voila, you’re connected to a fulfillment protocol. This type of immediacy and ease is fueling the meteoric rise of smart-speaker use, and helping ensure this shiny new toy will maintain its luster for a long time to come," Gunderson said in the release. "All across the country, smart speakers are fast becoming the preferred method of searching."