March 8, 2010
For the first time ever spending by United States companies on digital and online advertising and marketing will outstrip spending on print advertising, according to a study released Mondayby California-based Outsell, as reported by Breitbart.com.
Spending on online and digital strategies will hit almost $120 billion, while spending on newspaper and magazine advertisements and other print campaigns will reach only $111.5 billion, according to the study. Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event."