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Report says U.S. ad spending on digital and online to outstrip print

March 8, 2010

For the first time ever spending by United States companies on digital and online advertising and marketing will outstrip spending on print advertising, according to a study released Mondayby California-based Outsell, as reported by Breitbart.com.

Spending on online and digital strategies will hit almost $120 billion, while spending on newspaper and magazine advertisements and other print campaigns will reach only $111.5 billion, according to the study. Outsell, which provides research and advisory services to the publishing and information industries, described the spending shift as "an industry milestone crossover event."

 


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