News

Reflect launches digital signage WayFinder solution

Solution aimed at helping consumer-facing companies find new ways to extend a positive customer experience across the multiple channels of the customer journey.

March 16, 2015

Reflect, a provider of turnkey digital media solutions for out-of-home customer experiences, has announced the release of its Reflect WayFinder. According to Reflect, the digital signage wayfinding application is improving guest experiences for brands nationwide. Reflect WayFinder was featured in the New Product Showcase at the Digital Signage Expo last week in Las Vegas.

Reflect aims to help brands power their communications with digital media solutions and immersive guest experiences, engaging their customers throughout their journey visiting a brand's location. Introduced to the market in 2005, ReflectView is employed by brands including Best Buy, GameStop, Levi's, Target and Verizon Wireless. Large-scale digital media networks powered by Reflect are managing more than 300,000 screens across the U.S. and Canada, the company said.

Reflect says it understands that consumer-facing companies must find new ways to extend the positive customer experience across the multiple channels of the customer journey — including mobile, social media, broadcast and brick and mortar — while maintaining a consistent brand message and approach. Reflect WayFinder is designed to help consumer-facing companies engage and guide customers on location, while providing a connected, seamless omnichannel experience.

"Reflect WayFinder uses state of the art technologies and builds on our proven ReflectView digital media platform," Reflect COO Bart Massey said in the announcement. "Together, this lets us deliver adaptive, dynamic location information together with traditional media content in a way that is seamless for our partners."

Reflect WayFinder was developed to provide clients with a turnkey, customizable digital mapping solution. Reflect said it has the ability to design and create the right wayfinding experience, tailored to the needs of any brand, and will work with clients to determine the right type of product to fit their objectives, and then construct the appropriate applications and content to deliver a solution.

• Reflect WayFinder | Passive: For easy, quick mapping needs, Reflect will work with clients to create a user-friendly digital map of their space that can be directly displayed on non-interactive media players. The ReflectView platform allows the digital map to be displayed when and where the client wants it, and also allows it to be intermixed with other content as desired. This solution is aimed at less complex facilities and areas where user interaction with a map is not needed, as a way to start a wayfinding program with only a small investment in custom content.
• Reflect WayFinder | Interactive: For more sophisticated scenarios where user-specific interactions are needed, Reflect can construct custom map applications that allow users to interact with the digital display to perform actions like zooming in on a map, searching for store or department names, or showing routes from the user's location to their desired destination. Reflect puts experienced software design and UX experts to work to help design an experience that is tailored to the client's customers.
• Reflect WayFinder | Custom: For more advanced, highly sophisticated experiences, Reflect can integrate mapping applications with digital media (videos, images, etc.) from the ReflectView system, and also from customized data sources that are unique to the client. Any type of data that is available for consumption can be connected to a Reflect map application to create immersive guest experiences, the company said. The Reflect team will work with client resources to analyze data, provide the client with supplementary content such as social media and other engaging digital media, and design an experience aimed at providing users with a great experience.