News

RDM adds NFC to DS

Real Digital Media and iZipline LLC have announced that digital signage network operators using RDM's NEOCAST solution will now be able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.

September 4, 2014

Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and iZipline LLC, provider of the MediaTagz cloud-based mobile content system, announced that digital signage network operators using NEOCAST will now be able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.

"With NFC integration through MediaTagz, digital signage networks can serve as a vehicle to enable consumers to perform transactions or take actionable content with them beyond the network venue and help marketers establish message persistence across screens," iZipline CEO said in the announcement. "In addition, the iZipline platform generates robust analytics to let brand managers track consumer engagement and measure campaign effectiveness."

Consumers viewing digital signage content can just tap a nearby NFC tag with their phone to engage the on-screen call to action. Marketers can use this integration to drive consumers to learn more about a product, download a coupon or application, conduct a purchase, sign up for a loyalty program and more, the companies said. As the on-screen content changes, so does the mobile destination, as one physical NFC tag can be used to drive unique digital signage to mobile interactive experiences.

"This integration is important to Real Digital Media and our customers because it builds a bridge between digital signage and the active engagement that mobile technologies offer," RDM CEO Ken Goldberg said in the announcement. "When digital signage is combined with mobile technologies, the network footprint grows substantially, and marketers can more effectively use digital signage to entice, engage and measure the effectiveness of their content strategies."