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Ralph Lauren interactive window debuts in London

June 21, 2007

USA Today: Ralph Lauren launched a 24-hour interactive window in London on Wednesday, giving customers the opportunity to shop by touching a widescreen monitor outside the company's flagship London store. Boris Becker, Ralph Lauren's brand ambassador and Wimbledon tennis champion, demonstrated the "window shopping" screen, which guides shoppers through the brand's Wimbledon line and shows video tennis clips.

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