News

PRN inks deal for custom digital signage video content

April 21, 2011

Meredith Corp. recently announced an agreement between Meredith Video Studios, its multiplatform and branded-entertainment division, and Premier Retail Networks Inc., a provider of digital place-based media services, for custom video content.

Under this development and production services agreement, Meredith Video Studios and PRN will develop, create and produce custom video content that PRN will distribute to millions of shoppers in more than 4,500 retail and supermarket locations across the United States, according to the companies.

The agreement couples PRN's history of developing effective content and messaging for unique in-store environments with Meredith Video Studios' extensive production experience. Meredith Video Studios' portfolio includes several key offerings:

"Better," a 60-minute nationally syndicated daily women's lifestyle show currently airing in more than 90 markets and 70 percent of U.S. households, shot and produced in MVS's new HD studios in New York City; Broadband video network – BetterTV.com, Parents.com and MyFirstBaby.com; and network quality branded-entertainment production capabilities including insight, ideation, strategy, production and distribution.

"Joining forces with PRN gives us a mass-reach distribution channel that provides the ability to interact with marketers and consumers in this exciting and emerging space outside the home," Meredith Video Studios Executive Vice President Kieran Clarke said in the announcement.

Meredith Video Studios and PRN will customize hosted how-to segments and scripted narrative vignettes that will air on PRN's Checkout TV and HDTV Networks at major retail locations. Video lengths will run from 30 seconds to two minutes, focusing on topics ranging from better living and wellness to parenting and entertaining. The videos will leverage Meredith's home, shelter and parenting expertise, and will be based on content from Meredith's expansive brand portfolio including Better Homes and Gardens, Parents, Family Circle, More and Fitness magazines.

"This agreement with Meredith creates a great opportunity for marketers to sponsor engaging and highly-relevant content in places where millions of people are actively making purchasing decisions every day," PRN Chief Sales Officer D. Scott Karnedy said in the announcement.