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PRN expands partnership with VPharma for IoT digital signage

December 28, 2018

PRN, a Stratacache company, recently announced its pharmacy division iDklic has extended its partnership with VPharma, a health and wellness company. As part of the agreement, iDklic will deploy and manage sensors in the pharmacy network to deliver better display content based on customer data, according to a press release.

The company has consistently pushed VPharma TV in dozens of pharmacies across Belgium since 2009. Now, iDklic will upgrade VPharma TV with a number of solutions including:

• Stratacache's in-store marketing and analytics platform Walkbase for sensor data.
• 32 to 42-inch LCD displays.
• Media players from Scala.

"Walkbase is the single best solution for making screens smart and for enabling pharmacies to analyze customer flow and traffic patterns," Jean Charles Figoni, CEO, iDklic, said in the release. "Most of our customers are eager to deploy this technology within their pharmacies, and I predict it will have a great future in the market. Adding this to Scala smart digital signage software, iDklic is well-positioned to offer the very best digital solutions for pharmacies in Europe."