News

PRN expands DOOH cooking show

November 28, 2011

Premier Retail Networks Inc., a global provider of digital place-based media services, recently announced the renewal and expansion of its relationship with Sam Zien and the entertaining "Sam The Cooking Guy" original series running on PRN's in-store media networks in major retail outlets. The new agreement creates content integration opportunities for advertisers, from sponsored adjacencies to product placement.

Developed exclusively for PRN, the "Sam The Cooking Guy" video series presents simple, tasty cooking videos hosted by the 14-time Emmy-winner, frequent contributor on NBC's Today Show, and author of three cookbooks who is known for his refreshing approach to cooking by using basic ingredients and simple techniques.

The series of 30- to 60-second cooking videos features Sam combining a few key ingredients to create appetizing favorites, such as pesto pizza, shrimp tacos, and sweet and sticky ribs. The latest in a series of original video productions introduced by PRN this year, the cooking episodes appear on PRN's Checkout TVÒ Network and HDTV Network.

"This has been a great opportunity to present bite-size videos and provide inspiration to whip up something new in the kitchen," Zien said in the announcement. "I love sparking ideas for easy meals while people are out shopping."

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