Display Technology

Praevar, E Ink to launch ePoster in November

Praevar Corporation, a digital signage technology provider, has partnered with E Ink to develop the ePoster, designed for indoor advertising and set to launch November 2024. Praevar also announced its eLuminex outdoor series, to launch in Q1 2025.

Image: Praevar/E Ink

October 22, 2024

Praevar Corporation, a digital signage technology provider, has partnered with E Ink to develop the ePoster, a digital display designed for enhanced sustainability, according to a press release.

The ePoster is scheduled to launch in November, designed for indoor advertising and retail environments and featuring a 32-inch E Ink Spectra 6 display.

The product line aims to replace traditional paper posters in indoor spaces; Praevar also announced the upcoming Q1 2025 launch of its eLuminex series of large format outdoor ePoster solutions.

"Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage," Tim O'Malley, AVP for the US regional business unit at E Ink, said in the release. "The integration of our Spectra ePaper technology enhances the visual appeal of digital signage while aligning with our commitment to sustainability. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content."

"We have a hard-earned global reputation for manufacturing reliable, durable, and beautiful high-brightness displays. We've spent a lot of our time listening to our customers about their operating challenges and have seen the trend for more efficient screens," Ralph Idems, CEO at Praevar, said in the release. "Our clients are challenged by the availability of power, the operating costs of energy at sites, and increasingly, by demands from their customers and from regulators to deliver more sustainable, environmentally friendly solutions. Recognizing both a market need and demand, our 20+ years of experience in specialty displays positioned us perfectly to address it with this new product line."

ePoster features:

• 32-inch full-color ePoster display, supporting 65,000 colors for visually dynamic and detailed content.
• Battery-powered, capable of running for up to one year on a single charge, eliminating the need for power cords and reducing installation costs.
• 2,560 x 1,440 high-resolution display, offering crisp, detailed visuals for maximum impact in retail environments.
• Lightweight design (9 lbs/4 kg) for easy installation without the need for specialized mounting hardware.
• Built-in Wi-Fi and Bluetooth Low Energy (BLE) for seamless integration with third-party content management systems and cloud-based content updates.
• An optional two-inch solar panel that utilizes natural or overhead light to trickle-charge the battery, further reducing operational costs and energy consumption.
• Viewing angle of 180⁰.

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E Ink and the future of sustainability in digital signage and digital OOH advertising

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