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Ping HD intros BLE beacon and digital signage integration

Digital signage solutions provider Ping HD has announced Bluetooth Low Energy beacon support for its cloud-delivered EngagePHD digital signage platform.

February 8, 2016

Digital signage solutions provider Ping HD has announced beacon support for its cloud-delivered EngagePHD digital signage platform.

According to Ping HD, EngagePHD was developed to address the growing need for a low-cost, robust and scalable digital signage platform that is an easy-to-use, cloud-delivered content management and network monitoring application. EngagePHD has been built to work seamlessly with the intelligent system-on-chip displays manufactured by Samsung and LG Electronics in addition to Windows, Chromebox and Android-based media players, the company said.

Adding support for beacon technology is meant to strengthen the EngagePHD platform by expanding marketing, branding and loyalty options for retailers, restaurants, sports teams, hoteliers and airlines — or any organization that has or is developing a mobile application for their patrons, guests and customers — Ping HD said.

With beacon support, end-users or customers can receive customized content to his or her smartphone, such as a coupon, call to action or product information, the announcement said. It also creates the ability to interrupt digital signage content running on a nearby display and show customized personal messaging to that user or customer.

As part of support for beacons, Ping HD has an Android and iOS app that can be used for demonstration; however, an API is available so the code can be incorporated into any existing mobile application of a specific organization, the company said.

"As adoption of EngagePHD continues to accelerate, adding support for the latest technologies will remain Ping HD's primary objective to ensure that new and existing customers have all the tools they need for effective digital communication," Ping HD CTO Kevin Goldsmith said in the announcement.

EngagePHD will be powering LG webOS displays with integrated beacons at the Digital Signage Expo 2016, March 16 and 17 at the Las Vegas Convention Center.