DOOH Advertising
Perion debuts DOOH player
November 13, 2025
Perion Network has launched a DOOH player which completes the company's full-stack technology for DOOH and retail media.
The solution is designed to drive operational scale and new recurring and predictable revenue opportunities, according to a press release.
The Perion DOOH Player integrates into its Ad Server, Header Bidder and SSP. With this unified solution, media owners can seamlessly create, manage and deliver ad campaigns, maximizing both direct and programmatic revenue from a single platform.
"Media owners and digital signage partners are looking for technology that simplifies operations, supports direct and programmatic growth and provides greater transparency and control," Tal Jacobson, Perion CEO, said in the release. "The Perion DOOH Player addresses these needs, advancing our strategy to provide a scalable, full-stack operating system for modern advertising. By unifying ad delivery, optimization and screen management into a single, intelligent platform, we're creating an enterprise-grade solution that orchestrates every stage of the monetization cycle — from content curation to yield optimization."
