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Pepsi brings the hype with digital signage for Super Bowl XLIX

Pepsi, the official sponsor of the Super Bowl XLIX Halftime Show, has announced several activations the brand will execute in and around Phoenix, Arizona, to get fans hyped for the halftime show and Super Bowl XLIX – and digital signage will help build the hype in one of them.

January 29, 2015

Pepsi, the official sponsor of the Super Bowl XLIX Halftime Show featuring pop superstar Katy Perry, has announced several activations the brand will execute in and around Phoenix, Arizona, to get fans hyped for the halftime show and Super Bowl XLIX during the week leading up to the championship game — and digital signage will help build the hype in one of them.

One of the activations is at Verizon Super Bowl Central, where fans will be welcomed into the Pepsi "Hype Zone," a two-level fan experience featuring an immersive "Hype Chamber" photo booth and LED digital signage screen content activation. Upon entering the Zone, fans will be directed to step into the "Hype Chamber" where they will have the option to choose props and capture photos for printing and sharing on Instagram to receive an instant social vending machine surprise — and the chance to be featured on the big LED screen. On the second level, fans will find interactive "Kick the Hype" mobile games enabling them to connect with the main LED digital signage screen and use their mobile phones as game controllers.