DOOH Advertising

Pearl Media launches eye-level OOH ad network

Photo: Pearl

July 7, 2025

Pearl Media is launching The Midtown Digital Network, in New York City, which is the first full-motion eye-level OOH digital ad network.

The network will feature 40 large-format digital LEDs placed in 20 locations throughout Midtown Manhattan, according to a press release.

Each location features an 8 foot x 12 foot double-sided LED that sits approximately 10 feet off the ground.

All screens will be on 24/7, 365 days/year, 100% full motion and are expected to reach 422 million-plus impressions every four weeks.

"The idea is not to compete with the massive screens in Times Square, but to complement them and allow brands to reinforce their messages throughout Midtown, reaching native New Yorkers and visitors alike," Josh Cohen, Pearl Media CEO, said in the release. "The Midtown Digital Network locations are at the intersection of where New Yorkers work, dine, shop and seek entertainment."

Key benefits include:

• The can't-be-missed screens are 96 square feet, 12 foot tall x 8 foot wide, in full view of people walking and vehicular traffic.
• The 40-screen network can be bought directly or programmatically.
• The screens provide property owners with a new additional revenue stream.