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Pearl Media integrates digital signage for Chelsea Market

Photo: provided

February 3, 2020

Chelsea Market, a food hall, office building and television production facility in Manhattan is partnering with OOH advertising agency Pearl Media to update all its digital signage.

Pearl Media provided seven 55-inch portrait LCD displays, two LCD video arrays and one 55-inch landscape display for the 40,000-square-foot market, according to a press release.

"In looking at the digital plant we had at Chelsea Market, we realized the original displays were aging and wanted to upgrade to not only newer screens but screens we could have more remote access to,"  Daniel Odham, senior vice president, production at Pearl Media, said in the release. "We chose to replace all of our individual LCD assets with Samsung QM55R screens, because the MagicINFO and Tizen software have the ability to report back data about the hardware including the operating temperature, input, source, and provide an actual pixel for pixel screenshot of what’s playing,"

The food hall's displays deliver advertising messages for brands such as "The Witcher" show on Netflix. The company also selected an interactive 55-inch NEC V554-T touchscreen display with IR touch capabilities so brands can deliver interactive messages, according to the release.

The next step is to upgrade the media players and CMS for those displays, according to the release.