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PATTISON taking art to the mall with ABC digital signage project

Canadian out-of-home advertising company launching new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month.

February 18, 2015

Canadian out-of-home advertising company PATTISON Outdoor Advertising is launching a new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital signage network, the company announced earlier this month.

As part of its Art in Transit program, ABC will support numerous arts organizations across the country, offering them new audience-building opportunities through PATTISON Onestop's Digital Mall Network in shopping centers throughout Canada from Feb. 9 to Dec. 31, the company said.

ABC is a national program that partners PATTISON Outdoor with 10 major public art galleries to display art in shopping centers. Onestop, PATTISON's digital out-of-home advertising agency, will showcase a range of artwork on its mall screens in select Canadian cities in 2015. PATTISON, through ABC, is offering public galleries the chance to display artwork that relates to their current exhibitions throughout the year on these screens. ABC's scope and objective is to help broaden the exposure of artists and their artwork in the communities they are exhibited, the company said.

"For years, PATTISON Outdoor has been involved in the arts with numerous initiatives across Canada and extending these efforts to a new audience with our Mall Network is an exciting endeavor," said Sharon Switzer, national arts programmer and curator, PATTISON Onestop. "This year we have partnered with, for the first time, a group of public art galleries across the country in an effort to bring artwork outside the walls of the gallery and offer it to the public at shopping centers near them. The objective is to create opportunities that will help art institutions share their ongoing programming in a unique way, and offer mall visitors a chance to see incredible artwork that they may not normally see. It's a novel approach that will reap positive benefits for artists, the galleries and art lovers."

The company said ABC reflects its continued investment in the arts community and the growth of artists.

(Photo and Artwork Credits: Jean-Michel Basquiat: Now's the Time exhibition at the Art Gallery of Ontario)