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Pattison puts Digital Spectacular at US-Canada crossing

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.

May 14, 2015

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push. The new Spectacular is the latest from Pattison's high-resolution digital display portfolio and is the company's first exterior digital out-of-home media product in Windsor.

The Spectacular at the Detroit-Windsor Tunnel in Windsor is located at the entry point to Windsor from Detroit, Michigan, and the exit point from Windsor to Detroit, measuring 10 feet high and 35 feet long and replacing five previously existing 10-foot-by-20-foot horizontal trio posters which had been in place since 2006.

"As we continue to increase our digital portfolio, we are very proud to be continuing our national digital expansion and launching our first exterior digital media product in Windsor," said Joe Donaldson, vice president of marketing at Pattison Outdoor. "Our digital media products provide a unique platform of capabilities including quick-and-easy posting for commercial messages, creative and promotional flexibility, and minimal lead times, while also providing real-time messaging services for communities. We are confident that our new Detroit-Windsor Tunnel location will prove to be very popular."

The tunnel is a key artery that connects millions to cross-border shopping, sporting events and various entertainment venues, including Cesars Windsor Casino, the Windsor Sculpture Park and the WFCU Centre in Windsor; and the GM Renaissance Center, MGM Grand Detroit, Comerica Park, Ford Field and Joe Louis Arena in Detroit.

"Following several months of planning and negotiations, we were delighted when council unanimously approved Pattison's application to install the digital structure at the Detroit-Windsor Tunnel," said Sid Catalano, the company's director of legislation. "With travel wait times as high as 45 minutes during peak hours, this is a very strategic location for advertisers."

Located between Detroit, Michigan, and Windsor, Ontario, the Detroit-Windsor Tunnel connects U.S. Interstate highways to Ontario's Highway 401. In 2013, according to statistics from the Canada Border Services Agency, the tunnel managed the flow of approximately 2.1 million vehicles and 3.6 million travelers. The 85-year-old tunnel is jointly owned by the cities of Windsor and Detroit.